Taylor Graphics

The creative challenges associated with
designing a brochure for a funeral home.

Usually I am at ease designing any printed product, given it’s not too complex a job like a complicated package design. This project, however, took a bit more concentration and careful thought. Trying to catch the vision of honoring the deceased while promoting the fact that this facility has the county's only crematorium was, I found out, a balancing act that required a gentle blend of vivid softness and promotional candor.

Undergoing a number of drafts, the client, Walker Sanderson Funeral Home in Provo, Utah, was ultimately pleased with the final 4-page brochure design and ordered a 2,000 print run.

What I discover each time I venture into a new industry to create designs is first, that I am inadequte to the task. The more I persist, however, in my research and communication with my client, the more my confidence grows and the more comfortable I become in accomplishing the task. Thank goodness for a college education which allows my mind to be an exercised and flexible thinking instrument to overcome design and content obstacles while achieving an end product that is creative, articulate, and professional.

What projects have tested your mental mettle?